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PA Tourism Cooperative Marketing Program

The Pennsylvania Tourism Cooperative Marketing program will be available for the Fall and early Holiday 2025 seasons. The program includes a series of tiered packages at multiple budget levels; reference the full Cooperative Marketing Program Overview for details. In addition, tourism partners may opt in for custom packages that speak more directly to individual media and audience needs for the destination. 

Enrollment open Aug. 21 - Sept. 9, 2025
Media flights may run September - December 7, 2025

In addition to the standard offerings highlighted above, Visit PA is developing several new pilot programs to explore during this time period. As these become available, information will be communicated via email. 

This program will be managed by our media partners at Red House Communications. To enroll in the Fall 2025 co-op program or inquire about custom packages, please complete the form below. Questions? Email our partners at Red House Communications. 

Contact Information

Package Options

Packages may be purchased in single or multiple increments. Media flights are available from Sept. 15 - Dec. 8, 2025. Please indicate which option(s) you are interested in, and a member of the Red House team will be in touch for additional details. 

 

($3,000; one month flight)

 

($7,500; two month flight)

 

($25,000; two month flight)

 

(Minimum investment of $100,000; up to three month flight)

Audience Information

Must be in-state or contiguous state markets (ie. DC/Baltimore, New York/New Jersey, Cleveland/Columbus, Johnstown/Altoona).

Tourism Office recommends targeting Women 30-49 (mom decision-makers) and Adults 18-34 (millennial travelers).

Where would you like digital traffic to be directed?

* Indicates a required field.