Pennsylvania’s 2020 Happy Traveler Guide Inspires Travel in Time for National Plan for Vacation Day

FOR IMMEDIATE RELEASE

January 28, 2020

Travel guide offers countless trip ideas to offset the 768 million unused vacation days nationally 

Harrisburg, PA – Today, the Pennsylvania Tourism Office released its annual Happy Traveler guide, a resource to inspire travelers to pursue their happiness in Pennsylvania. Released in time for National Plan for Vacation Day on January 28, highlights include spectacular outdoor adventures, must eats, fascinating historical artifacts and architecture, and hidden gems throughout the commonwealth.

National Plan for Vacation Day encourages workers to use their vacation days to build strong bonds with family and friends, as well as devote time for rejuvenation and relaxation. In 2018, 55 percent of Americans left vacation time on the table, totaling 768 million unused vacation days. As a solution, the Pennsylvania Tourism Office is encouraging travelers to start planning their time off. Planners are more likely than non-planners to use their time off to travel (39 percent versus 20 percent), but nearly half of Americans (46 percent) don’t make plans. With the release of the 2020 Happy Traveler guide, travelers are encouraged to declare their time off and fill their calendars with Pennsylvania adventures.

“National Plan for Vacation Day is the perfect opportunity for travelers to fully immerse themselves in Pennsylvania’s rich cultural heritage, thriving urban cities, picturesque landscapes, and culinary excellence,” said Carrie Fischer Lepore, Deputy Secretary, Marketing, Tourism, & Film at the Pennsylvania Department of Community & Economic Development. “Traveling shouldn’t be difficult. With the Happy Traveler guide, our visitors will be able to enjoy all of the state’s most popular attractions with ease and make their next Pennsylvania vacation the trip of a lifetime.”

In celebration of the 50th anniversary of Earth Day, this year’s feature story pays homage to Pennsylvania’s titans of conservation who have worked to preserve the state’s natural beauty. Pennsylvania is home to 86,000 miles of rivers, 185 rail-trails, and 121 state parks.

The guide also includes:

  • Scenic byway highlights;
  • The locally-made spirits on the Whiskey Rebellion Trail;
  • A look into 100 years of women’s suffrage;
  • Tips for solo travel;
  • The finest wellness destinations;
  • A deep dive into caves and coal mines; and
  • Exciting festivals celebrating culture, art, agriculture, music, and sports.

Along with the Happy Traveler release, Lepore noted that the Pennsylvania Tourism Office had a successful year in marketing the state. The largest effort was the September relaunch of a redesigned and reimagined visitPA.com. Based on research and industry trends the website is organized by experience and by the state’s major travel inspiration pillars: Outdoor Adventure, City Life, Foodie Fun, and Historical Pursuits. Since the relaunch visits to the website have increased by five percent while the amount of time spent has increased 10 percent.

The Happy Traveler is available digitally at visitPA.com or in print by calling 1-800-VISIT-PA. Travelers are encouraged to explore Happy Traveler content across Visit PA’s social media platforms and share photos of their favorite Pennsylvania adventures using the hashtag #PAHappySnaps.

The Pennsylvania Tourism Office, under the Department of Community and Economic Development, is dedicated to inspiring travel to Pennsylvania as the state’s official destination marketing organization. Pennsylvania welcomed 204 million visitors in 2019, creating a $43 billion economic impact which supports 500,000 jobs. For more information, go to the visitPA website or sign up for our Happy Thoughts newsletter, become a fan on Facebook, follow us on Twitter, check out photos on Instagram, share pins on Pinterest, or watch us on Youtube.

Media Contact:

Casey Smith, 717-783-1132

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