PA Tourism Cooperative Marketing Program

As part of the Pennsylvania Tourism Office’s efforts to support the recovery of the Commonwealth’s tourism economy, a second flight of the cooperative marketing program will run during the fall of 2021.

Please fill out and submit the form below to confirm your interest. A Red House Communications representative will follow up with you at the end of the enrollment period to confirm all final details.

Timeline: 

  • 8/18 – Enrollment period closes
  • 8/25 – Creative specs delivered
  • 9/1 – Media Agreement delivered to partners
  • 9/8 – Creative assets due to Red House along with signed Media Agreement
  • 9/20 – Planned campaign launch

Questions? If you have any questions, please email [email protected].
 

Contact Information
Media Types

Select all that apply. 8-week flight length. Please review all tactic details and restrictions when making selections. 

Tactic Details:
Cable Television: Partner 15-second spots will be paired with a Pennsylvania Tourism 15-second spots and secured as :30s running on cable in key markets and against a travel intent audience. Base price is limited to two markets, with additional contribution required to reach additional markets. 

Digital Out-Of-Home: Digital billboards placed on key thruways in and around the state. Base price is limited to one market, with additional contribution required to reach additional markets. 

Digital Video: Online video advertising against your key audience as they interact watch online videos (pre-roll) or interact with websites throughout their day

Programmatic Display: Online display banner advertising against your key audience as they interact with websites throughout their day

Additional Services

Optional package that will be custom-tailored to your organization or association, providing more in-depth reporting which can include elements such as social listening measurement and economic impact studies. Red House recommends setting up a call to discuss the Advanced Analytics options to align reporting goals and deliverables.

Targeting Information
Must be in-state or contiguous state markets (ie. DC/Baltimore, New York/New Jersey, Cleveland/Columbus, Johnstown/Altoona).
Tourism Office recommends targeting Women 30-49 (mom decision-makers) and Adults 18-34 (millennial travelers).
Where would you like digital traffic to be directed?

By clicking submit DMO or Industry Association enters an agreement with Red House Communications to run the media through the 8-week campaign cycle noting that the commissioned hours to run the campaign are covered by the Pennsylvania Tourism Office for this 8-week cycle.

Questions? If you have any questions, please email [email protected].

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