As part of the Pennsylvania Tourism Office’s efforts to support the recovery of the Commonwealth’s tourism economy, a cooperative marketing program will be launched in the summer of 2021. It is designed to benefit Destination Marketing Organizations and Industry Associations of all sizes, with minimal barriers for entry.

Please fill out and submit the form below to confirm your interest. A Red House Communications representative will follow-up with you at the end of the open-enrollment period to confirm all final details.

Timeline: 

  • 6/6 – Enrollment period closes
  • 6/20 – Creative specs, campaign launch document, and matching funds delivered
  • 7/12 – Creative assets due to Red House along with completed campaign launch document
  • 7/19 – Planned campaign launch

Questions? If you have any questions, please email [email protected].
 

Contact Information
Media Types

Select all that apply. 8-week flight length.

Tactic Details:
Cable Television: :15 second spots running on cable in key markets and against a travel intent audience 
Digital Out-Of-Home: Digital billboards placed on key thruways in and around the state 
Digital Video: Online video advertising against your key audience as they interact watch online videos (pre-roll) or interact with websites throughout their day
Programmatic Display: Online display banner advertising against your key audience as they interact with websites throughout their day

Additional Services

Optional package that will be custom-tailored to your organization or association, providing more in-depth reporting which can include elements such as social listening measurement and economic impact studies. Red House recommends setting up a call to discuss the Advanced Analytics options to align reporting goals and deliverables.

Targeting Information
Must be in-state or contiguous state markets (ie. DC/Baltimore, New York/New Jersey, Cleveland/Columbus, Johnstown/Altoona).
Tourism Office recommends targeting Women 30-49 (mom decision-makers) and Adults 18-34 (millennial travelers).
Where would you like digital traffic to be directed?

By clicking submit DMO or Industry Association enters an agreement with Red House Communications to run the media through the 8-week campaign cycle noting that the commissioned hours to run the campaign are covered by the Pennsylvania Tourism Office for this 8-week cycle.

Questions? If you have any questions, please email [email protected].