Every month, the PA Tourism Office connects with more than 180,000 email subscribers. These emails provide relevant editorial content with a consistent design. They’re also a proven way of generating excitement and steering readers to visitPA.com. The emails averages a 17% open rate and a 22% click-thru rate. The emails alone helped generate more than 100,000 visits to visitPA.com in 2010, as well as thousands of visitors to our partner websites.

 

 

E-newsletter Editorial Calendar for visitPA.com

January 2012 - June 2013

 

January	Skiing/Resorts [1]
February	Concert Halls & Theaters/Unique Lodging [2]
March	Racinos/Culinary-Food Heritage [3]
April	Civil War Trails/Quest for Freedom [4]
May	Children's Museums/Outdoor Recreation [5]
June	Car Events/Camping [6]
July	Amusement Parks/County Fairs [7]
August	Water Trails/Fishing [8]
September	Fall Foliage/Zoos [9]
October	Wine & Beer Trails/Unique Lodging [10]
November	Holiday Shopping/Main Streets [11]
December	Holiday Activities - City/Holiday Activities - Country [12]
January	Skiing/Winter Activities [13]
February	Cabin Fever (romantic getaways)/Chocolate
March	Golf/Maple Sugaring
April	Hiking/National & State Parks
May	Civil War 150/Historic Sites
June	Biking/Motorcycle Tours

 

Every month, we use the email program to promote our Travel Deals & Events page [14]. To learn more about participating in this advertising program, click here [15].

 

October 2012 Newsletter	September 2012 Newsletter
August 2012 Newsletter	July 2012 Newsletter