The Pennsylvania General Store is a retail and mail order company selling Pennsylvania-made foods and crafts located in the historic Reading Terminal Market. Founded by Michael & Julie Holahan in 1987, the store is an eclectic mix of products representing the best of locally made foods & crafts. From Philly favorites, such as Melrose Diner Butter Cookies, to Pennsylvania Dutch specialties, such as Bauman's Apple Butter & Kitchen Kettle Pepper Jam you can find it all. Pennsylvania is the leading producer of chocolate in the United States, and the state's chocolatiers are well represented in the store by, Asher's Chocolates of Souderton, PA, makers of fantastic chocolate covered pretzels, Neuchatel Chocolates of Oxford, PA, who handcraft delicious truffles, and The Wilbur Chocolate Company of Lititz, PA, home of The Wilbur Bud. Most of our vendors, whether they are an Old Order Amish pretzel bakery or a Center City candy maker, share a common passion for the foods they produce.