Come to Pennsylvania.

Embark upon your own personal happiness adventure. Follow where joy leads you.

Whoever you are, no matter what you love to do, know that happiness is Pennsylvania’s keystone. It always has been. It lives in our historic treasures. Our dynamic urban spaces. Our greater-than-great outdoors.

Mix it up. Make it yours. Visit soon and build your own personal adventure from every corner of our warm and welcoming state.

You’ll be so happy you did.

A new Pennsylvania tourism brand is born.

Pennsylvania’s place in U.S. history – as the birthplace of American independence – provides the perfect starting point for a statement that sets the foundation for translating Pennsylvania tourism into a tagline, visuals and creative brand messaging.

Life. Liberty. The pursuit of happiness. In Pennsylvania, we hold these truths to be as self-evident today as they were in 1776.

So we’ve issued a bold new declaration…

We’ve only just begun.

Pennsylvania’s new brand will begin to shape our first-class, highly visible promotional vehicles including, e-newsletter, social media channels, and the next edition of the state’s travel guide. We will also share the brand elements with the traveling public (that’s you) in online, print, and billboard advertising.

There’s someone we’d like you to get to know.

Oh, you probably know them already – the Happy Traveler. The state’s traditional travel guide is being reimagined into an inspirational guidebook filled with tips to start your journey, your journey to Pursue Your Happiness.

But who is the Happy Traveler? What would their online profile share? Check it out for yourself.

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