We’ve only just begun.
Pennsylvania’s new brand will begin to shape our first-class, highly visible promotional vehicles including visitPA.com, e-newsletter, social media channels, and the next edition of the state’s travel guide. We will also share the brand elements with the traveling public (that’s you) in online, print, and billboard advertising.
There’s someone we’d like you to get to know.
Oh, you probably know them already – the Happy Traveler. The state’s traditional travel guide is being reimagined into an inspirational guidebook filled with tips to start your journey, your journey to Pursue Your Happiness.
But who is the Happy Traveler? What would their online profile share? Check it out for yourself.