Email Marketing

Every month, the PA Tourism Office connects with more than 165,000 email subscribers. These emails provide relevant editorial content with a consistent design. They’re also a proven way of generating excitement and steering readers to visitPA.com. The emails averages a 22% open rate and a 20% click-through rate.

E-newsletter Editorial Calendar for visitPA.com

January 2012–December 2012

January Skiing/Resorts
February Concert Halls & Theaters/Unique Lodging
March Racinos/Culinary-Food Heritage
April Civil War Trails/Quest for Freedom
May Children's Museums/Outdoor Recreation
June Car Events/Camping
July Amusement Parks/County Fairs
August Water Trails/Fishing
September Fall Foliage/Zoos
October Wine & Beer Trails/Unique Lodging
November Holiday Shopping/Main Streets
December Holiday Activities - City/Holiday Activities - Country

 

January 2013–December 2013

January Skiing/Winter Activities
February Cabin Fever (romantic getaways)/Chocolate
March Golf/Maple Sugaring
April Hiking/National & State Parks
May Civil War 150/Historic Sites
June Biking/Motorcycle Tours
July Amusement Parks/County Fairs
August Children's Museums/Family Fun Attractions
September Fall Foliage/Harvest Celebrations
October Wine Trails & Brews/B&B Getaways
November Holiday Shopping/Main Streets
December Holiday Activities/Holiday Light Shows

January 2014–December 2014

January Skiing & Snoboarding/Winter Activities
February Cabin Fever (romantic getaways)/Chocolate
March Baseball/Golf
April Zoos & Animal Parks/Historic Homes & Tours
May Summer Resort Vacations/Factory Tours
June Camping/Car Shows
July Mountain Biking/Canoeing, Kayaking & Rafting
August Little League Baseball/Caverns & Caves
September Fall Train Rides/Fall Festivals
October Historic Sites/Civil War Experiences
November Holiday Attractions/Outlet Shopping
December Holiday Events/New Attractions

 

To learn more about participating in this advertising program, click here.

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