Every month, the PA Tourism Office connects with more than 180,000 email subscribers. These emails provide relevant editorial content with a consistent design. They’re also a proven way of generating excitement and steering readers to visitPA.com. The emails averages a 17% open rate and a 22% click-thru rate. The emails alone helped generate more than 100,000 visits to visitPA.com in 2010, as well as thousands of visitors to our partner websites.
E-newsletter Editorial Calendar for visitPA.com
| January | Skiing/Resorts |
| February | Concert Halls & Theaters/Unique Lodging |
| March | Racinos/Culinary-Food Heritage |
| April | Civil War Trails/Quest for Freedom |
| May | Children's Museums/Outdoor Recreation |
| June | Car Events/Camping |
| July | Amusement Parks/County Fairs |
| August | Water Trails/Fishing |
| September | Fall Foliage/Zoos |
| October | Wine & Beer Trails/Unique Lodging |
| November | Holiday Shopping/Main Streets |
| December | Holiday Activities - City/Holiday Activities - Country |
| January | Skiing/Winter Activities |
| February | Cabin Fever (romantic getaways)/Chocolate |
| March | Golf/Maple Sugaring |
| April | Hiking/National & State Parks |
| May | Civil War 150/Historic Sites |
| June | Biking/Motorcycle Tours |
Every month, we use the email program to promote our Travel Deals & Events page. To learn more about participating in this advertising program, click here.
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October 2012 Newsletter
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September 2012 Newsletter
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August 2012 Newsletter
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July 2012 Newsletter
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