Annual Traveler Profile Report

The Annual Traveler Profile report provides a comprehensive overview and analysis of Pennsylvania’s domestic leisure and business travel markets, as well as comparisons with the US travel market. The report includes estimates of travel volume and direct travel spending; main demographic, travel behavior, and trip characteristics; and key origin markets for both the state and designated tourism regions.

The Pennsylvania Tourism Office chose a new vendor (Longwoods International) to produce the annual travel profile report starting with the 2009 calendar year data. As a result, comparisons with data from prior reports is not reccommended.

Please click on the applicable year to download a copy of Pennsylvania's Annual Travel Profile Report.    

 2009 State Report            2010 State Report             2011 State Report


Separate reports for Pennsylvania's individual tourism regions are available for download below.

2009 Regional Data                                           2010 Regional Data
The Alleghenies                                                 The Alleghenies

Dutch Country Roads                                         Dutch Country Roads

Lehigh Valley                                                      Lehigh Valley

Pennsylvania's Great Lakes Region                   Pennsylvania's Great Lakes Region

Pennsylvania Wilds                                             Pennsylvania Wilds

Philadelphia & The Countryside                          Philadelphia & The Countryside

Pittsburgh & Its Countryside                                Pittsburgh & Its Countryside

Laurel Highlands                                                 Laurel Highlands

Upstate PA                                                          Upstate PA

Pocono Mountains                                              Pocono Mountains

Valleys of the Susquehanna                               Valleys of the Susquehanna

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